{"id":79025,"date":"2024-09-11T11:34:00","date_gmt":"2024-09-11T09:34:00","guid":{"rendered":"https:\/\/www.helha.be\/?p=79025"},"modified":"2024-09-11T11:34:00","modified_gmt":"2024-09-11T09:34:00","slug":"communication-relations-publiques-marketing-et-publicite-un-meme-univers-de-multiples-specificites","status":"publish","type":"post","link":"https:\/\/www.helha.be\/communication-relations-publiques-marketing-et-publicite-un-meme-univers-de-multiples-specificites\/","title":{"rendered":"Communication, Relations Publiques, Marketing et Publicit\u00e9\u202f: un m\u00eame univers, de multiples sp\u00e9cificit\u00e9s"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><strong>Quelles sont les particularit\u00e9s et sp\u00e9cificit\u00e9s de ces 4 formations distinctes\u202f? Quelles opportunit\u00e9s professionnelles offrent ces formations\u202f? Voici un petit guide pour tout savoir\u202f!\u00a0\u00a0<\/strong><\/span><\/p>\n<h2><span style=\"color: #009790;\"><b>Communication\u202f<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A la HELHa, ce <a href=\"https:\/\/www.helha.be\/etude\/social\/communication\/bachelier-en-communication\/\">Bachelier<\/a> porte sur trois types de m\u00e9tiers principaux\u202f: l\u2019animation socioculturelle et l\u2019\u00e9ducation permanente, le journalisme et <\/span><span data-contrast=\"auto\">enfin<\/span><span data-contrast=\"auto\"> la communication d\u2019entreprise. Des m\u00e9tiers de contact particuli\u00e8rement riches\u202f!\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Animation socioculturelle et \u00e9ducation permanente\u202f:<\/strong> pour devenir un<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e r\u00e9el<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">le porteur<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">euse de projet dans centres cultuels, des mus\u00e9es, dans le secteur du cin\u00e9ma, de la musique, du tourisme, etc.\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Journalisme\u202f:<\/strong> pour exercer dans le milieu de la presse multim\u00e9dia\u202f(supports \u00e9crits, web, photo, radio ou vid\u00e9o)\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Communication d\u2019entreprise\u202f:<\/strong> pour travailler en tant que professionnel<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">le de la communication interne et externe en entreprise (secteur marchand ou non-marchand)\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span style=\"color: #009790;\"><em>&gt;&gt;&gt; Il faut savoir que la communication interne concerne principalement les interactions au sein d\u2019une organisation, elle peut d\u2019ailleurs \u00eatre associ\u00e9e aux t\u00e2ches li\u00e9es aux Ressources Humaines (int\u00e9gration de nouveaux collaborateurs, culture d\u2019entreprise, etc.).\u00a0<\/em>\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\">Dans ces trois orientations, les <a href=\"https:\/\/www.helha.be\/etude\/social\/communication\/programme-des-cours-40\/\">cours<\/a> sont extr\u00eamement concrets et vari\u00e9s : \u202fradio, l\u2019\u00e9criture journalistique, la photo, la vid\u00e9o, ou\u00a0encore d\u00e9ontologie, sciences humaines, sciences politiques, \u00e9conomie, droit, communication interne et externe, langues, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">Les possibilit\u00e9s professionnelles sont nombreuses\u202f! Une liste r\u00e9capitulative est accessible\u202f<\/span><span data-contrast=\"auto\"><a href=\"https:\/\/www.helha.be\/etude\/social\/communication\/les-metiers-40\/\">ici<\/a>.<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"color: #009790;\"><b>Relations Publiques\u202f<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Le <a href=\"https:\/\/www.helha.be\/etude\/economique\/relations-publiques\/edito-11\/\">Bachelier en Relations Publiques<\/a> met davantage l\u2019accent sur la gestion de la r\u00e9putation et de l\u2019image d\u2019une organisation, au travers de strat\u00e9gies de communication finement \u00e9labor\u00e9es.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il est compos\u00e9 d\u2019un <a href=\"https:\/\/www.helha.be\/etude\/economique\/relations-publiques\/programme-des-cours-10\/\">programme<\/a> tr\u00e8s polyvalent, autour de 4 grands axes\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Les langues\u202f:<\/strong> anglais, n\u00e9erlandais et espagnol\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>La communication\u202f:<\/strong> communication \u00e9v\u00e8nementielle, presse et publicit\u00e9, identit\u00e9 et image de marque, etc.\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Les nouvelles technologies de l\u2019information\u202f:<\/strong> outils de communication num\u00e9rique, social media &amp; community management, strat\u00e9gies socio-num\u00e9riques, etc.\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>L\u2019\u00e9conomie\u202f:<\/strong> management, comptabilit\u00e9, marketing, gestion, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Il s\u2019agit de cours cl\u00e9s qui permettent d\u2019acc\u00e9der \u00e0 des professions toujours plus vari\u00e9es dans de multiples secteurs (priv\u00e9, public, marchand, non-marchand<\/span><span data-contrast=\"auto\">, etc.) : c<\/span><span data-contrast=\"auto\">harg\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e de relations publiques, charg\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e de communication, charg\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e de relations ext\u00e9rieures, community manager, coordinateur<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">rice commercial<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e, coordinateur<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">rice web, chef<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">fe de projet, ainsi que beaucoup d\u2019autres\u202f!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bref, <\/span><span data-contrast=\"auto\">une formation pour devenir un<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e r\u00e9el expert<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e en termes de gestion de relations avec le monde externe et interne des organisations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">Tout savoir <a href=\"https:\/\/www.helha.be\/etude\/economique\/relations-publiques\/les-metiers-10\/\">ici<\/a>.\u00a0<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"color: #009790;\"><b>Marketing\u202f<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Le <a href=\"https:\/\/www.helha.be\/etude\/economique\/marketing\/etudes-en-marketing\/\">Marketing<\/a> correspond plus pr\u00e9cis\u00e9ment \u00e0 la mise en place de processus et de techniques pour que les produits ou services d\u2019une organisation int\u00e9ressent r\u00e9ellement les client<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s potentiel<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">le<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Au <a href=\"https:\/\/www.helha.be\/etude\/economique\/marketing\/programme-des-cours-8\/\">programme<\/a> de ce Bachelier\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><strong>Des cours sp\u00e9cifiques au secteur d\u2019activit\u00e9s<\/strong><span data-contrast=\"auto\"><strong>\u202f:<\/strong> techniques de vente, marketing international, marketing de grande consommation, merchandising et g\u00e9omarketing, etc.\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Des cours li\u00e9s \u00e0 l\u2019\u00e9conomie\u202f:<\/strong> \u00e9conomie g\u00e9n\u00e9rale et comptabilit\u00e9\u00a0<\/span><span data-contrast=\"auto\">;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Des cours de relations humaines\u202f:<\/strong> sciences humaines, psychologie et dynamiques de groupe\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"14\" data-aria-level=\"1\"><strong>Des langues\u202f: anglais et n\u00e9erlandais (ou allemand) <\/strong><span data-contrast=\"auto\">;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mais aussi<\/span><span data-contrast=\"auto\"><strong> outils informatiques, statistiques, droit civil et commercial<\/strong>, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Le tout, pour pouvoir prendre des d\u00e9cisions marketing pertinentes, adapt\u00e9es et objectives\u202f!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les d\u00e9bouch\u00e9s\u202f? Travailler dans des entreprises publiques ou priv\u00e9es telles que des banques et assurances, dans le milieu de l\u2019informatique, multim\u00e9dia, l\u2019industrie, les administrations, et bien plus encore\u202f! En tant que webmaster, d\u00e9l\u00e9gu\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e commercial<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e, responsable de strat\u00e9gie commerciale, etc.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">Plus de d\u00e9tails\u202f<a href=\"https:\/\/www.helha.be\/etude\/economique\/marketing\/les-metiers-8\/\">ici<\/a>.\u00a0<\/span><\/p>\n<\/blockquote>\n<h2><strong><span style=\"color: #009790;\">Publicit\u00e9\u202f\u00a0<\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">C\u2019est un<\/span><span data-contrast=\"auto\"><a href=\"https:\/\/www.helha.be\/etude\/arts-appliques-2\/publicite\/sectionpub\/\"> Bachelier<\/a> orient\u00e9 vers la cr\u00e9ativit\u00e9 et l\u2019innovation publicitaire. L\u2019objectif\u202f? Concevoir, r\u00e9aliser et g\u00e9rer des campagnes publicitaires efficaces, de A \u00e0 Z<\/span><span data-contrast=\"auto\">, suite \u00e0 d<\/span><span data-contrast=\"auto\">es <a href=\"https:\/\/www.helha.be\/etude\/arts-appliques-2\/publicite\/cours-de-publicite\/\">cours<\/a> pratiques et th\u00e9oriques tels que\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Art g\u00e9n\u00e9ral<\/strong>\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"17\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Graphisme<\/strong>\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"18\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Communication<\/strong>\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"19\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Marketing<\/strong>\u202f;\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"20\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Infographie<\/strong>\u202f;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"21\" data-aria-level=\"1\"><span data-contrast=\"auto\">Etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Un programme d\u00e9di\u00e9 aux passionn\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s, aussi appel\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s \u00ab\u202fADdict\u202f\u00bb \u00e0 la HELHa\u202f!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En termes de d\u00e9bouch\u00e9s, les opportunit\u00e9s professionnelles ne manquent pas\u202f: Web Designer<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">euse, Art Director, charg\u00e9<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e de communication digitale, infographiste, illustrateur<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">rice, brand designer, motion designer, etc.\u00a0 <\/span><\/p>\n<blockquote>\n<p><span data-contrast=\"auto\">Une liste r\u00e9capitulative est aussi disponible <a href=\"https:\/\/www.helha.be\/etude\/arts-appliques-2\/publicite\/les-metiers-2\/\">ici<\/a>. <\/span><\/p>\n<\/blockquote>\n<h2><span style=\"color: #009790;\"><b>4 Bacheliers &#8211; 4 implantations \u2013 Une vari\u00e9t\u00e9 d\u2019objectifs et de comp\u00e9tences <\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">La HELHa propose les 4 Bacheliers d\u00e9taill\u00e9s ci-dessus sur les implantations\u202fsuivantes :<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"22\" data-aria-level=\"1\"><span data-contrast=\"auto\">Communication\u202f\u00e0 <strong><a href=\"https:\/\/www.helha.be\/implantation\/tournai-social\/\">Tournai<\/a>\u00a0<\/strong><\/span><strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"23\" data-aria-level=\"1\"><span data-contrast=\"auto\">Relations Publiques \u00e0 <a href=\"https:\/\/www.helha.be\/implantation\/helha-montignies-sur-sambre\/\"><strong>Montignies-sur-Sambre<\/strong><\/a>\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"24\" data-aria-level=\"1\"><span data-contrast=\"auto\">Marketing \u00e0 <a href=\"https:\/\/www.helha.be\/implantation\/helha-la-louviere\/\"><strong>La Louvi\u00e8re<\/strong><\/a> (d\u00e9m\u00e9nagement sur le campus de Montignies-sur-Sambre d\u00e8s septembre 2025)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:4,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"25\" data-aria-level=\"1\"><span data-contrast=\"auto\">Publicit\u00e9 \u00e0 <a href=\"https:\/\/www.helha.be\/implantation\/helha-mons-campus-helha\/\"><strong>Mons<\/strong> <\/a><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Ces 4 formations ont leurs propres nuances et se distinguent en termes de comp\u00e9tences et objectifs vis\u00e9s<\/span><span data-contrast=\"auto\">, mais elles<\/span><span data-contrast=\"auto\"> poss\u00e8dent un point commun\u202f: de nombreux stages et rencontres avec des professionnel<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">le<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s tout au long des 3 ann\u00e9es d\u2019\u00e9tudes\u202f!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n\n<blockquote>\n<p><b><span data-contrast=\"auto\">Plus d\u2019infos ?<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le site web du <a href=\"https:\/\/metiers.siep.be\/domaines\/communication\/\">SIEP<\/a> est <\/span><span data-contrast=\"auto\">aussi<\/span><span data-contrast=\"auto\"> une mine d\u2019or pour d\u00e9couvrir les m\u00e9tiers de la Communication.<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Quelles sont les particularit\u00e9s et sp\u00e9cificit\u00e9s de ces 4 formations distinctes\u202f? Quelles opportunit\u00e9s professionnelles offrent ces formations\u202f? Voici un petit guide pour tout savoir\u202f!\u00a0\u00a0 Communication\u202f\u00a0 A la HELHa, ce Bachelier porte sur trois types de m\u00e9tiers principaux\u202f: l\u2019animation socioculturelle et l\u2019\u00e9ducation permanente, le journalisme et enfin la communication d\u2019entreprise. Des m\u00e9tiers de contact particuli\u00e8rement riches\u202f!\u00a0\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":79040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[112,12,1,9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication, Relations Publiques, Marketing et Publicit\u00e9\u202f: un m\u00eame univers, de multiples sp\u00e9cificit\u00e9s - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/communication-relations-publiques-marketing-et-publicite-un-meme-univers-de-multiples-specificites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication, Relations Publiques, Marketing et Publicit\u00e9\u202f: un m\u00eame univers, de multiples sp\u00e9cificit\u00e9s - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les particularit\u00e9s et sp\u00e9cificit\u00e9s de ces 4 formations distinctes\u202f? Quelles opportunit\u00e9s professionnelles offrent ces formations\u202f? Voici un petit guide pour tout savoir\u202f!\u00a0\u00a0 Communication\u202f\u00a0 A la HELHa, ce Bachelier porte sur trois types de m\u00e9tiers principaux\u202f: l\u2019animation socioculturelle et l\u2019\u00e9ducation permanente, le journalisme et enfin la communication d\u2019entreprise. 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