{"id":77589,"date":"2024-06-13T13:50:30","date_gmt":"2024-06-13T11:50:30","guid":{"rendered":"https:\/\/www.helha.be\/?p=77589"},"modified":"2024-06-13T14:11:50","modified_gmt":"2024-06-13T12:11:50","slug":"premiers-pas-dans-le-commerce-equitable","status":"publish","type":"post","link":"https:\/\/www.helha.be\/premiers-pas-dans-le-commerce-equitable\/","title":{"rendered":"Premiers pas dans l\u2019univers du commerce \u00e9quitable"},"content":{"rendered":"<h2><span style=\"font-size: 14pt;\"><b>Tout au long de leur premi\u00e8re ann\u00e9e d\u2019\u00e9tudes, les \u00e9tudiant\u00b7e\u00b7s en Marketing ont l&rsquo;opportunit\u00e9 d&rsquo;approfondir leurs connaissances sur le commerce traditionnel, mais aussi sur le commerce \u00e9quitable. Int\u00e9gr\u00e9es au sein du cours de Techniques de vente, la rencontre avec des expert\u00b7e\u00b7s et la visite d\u2019entreprises engag\u00e9es permettent aux \u00e9tudiant\u00b7e\u00b7s d\u2019avoir un premier contact avec ce monde professionnel.<\/b>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Les \u00e9tudiant\u00b7e\u00b7s ont rencontr\u00e9 Pierre-Yves Brasseur, coordinateur de la <a href=\"http:\/\/www.bftf.be\/fr\/\" target=\"_blank\" rel=\"noopener\">F\u00e9d\u00e9ration Belge du Commerce \u00c9quitable<\/a><\/span> <span data-contrast=\"auto\">(BFTF). Pour renforcer et promouvoir les valeurs de r\u00e9f\u00e9rence du commerce \u00e9quitable, BFTF promeut le d\u00e9veloppement du commerce \u00e9quitable et suscite l\u2019adh\u00e9sion de nouveaux entrepreneurs \u00e0 ce mod\u00e8le \u00e9conomique. De quoi les sensibiliser \u00e0 l&rsquo;importance d&rsquo;une approche \u00e9thique dans toutes les entreprises, soulignant que, \u00ab\u202f<strong><em>m\u00eame si le profit reste un objectif majeur, <\/em><em><strong>int\u00e9grer des pratiques responsables est b\u00e9n\u00e9fique pour tous<\/strong>\u202f<\/em><\/strong>\u00bb. <\/span><\/p>\n<blockquote>\n<p><span style=\"color: #009790;\"><b>Qu\u2019est-ce que le commerce \u00e9quitable ?<\/b><\/span><span data-contrast=\"auto\"> Il s&rsquo;agit d&rsquo;un mod\u00e8le alternatif qui utilise le commerce comme levier de d\u00e9veloppement et de r\u00e9duction des in\u00e9galit\u00e9s. Son objectif\u202f: promouvoir des relations \u00e9conomiques plus justes entre les producteur\u00b7rice\u00b7s, les artisan\u00b7e\u00b7s et les consommateur\u00b7rice\u00b7s.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<h3><span style=\"color: #0089c4;\"><b>Visite de la coop\u00e9rative Faircoop<\/b>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Lors d\u2019une visite \u00e0 la ferme \u00ab\u202f\u00c9levage\u202fde Presles\u202f\u00bb, les \u00e9tudiant\u00b7e\u00b7s ont rencontr\u00e9 Eric Wyngaert, coop\u00e9rateur et co-fondateur de Faircoop, une coop\u00e9rative qui commercialise ses produits laitiers sous la marque <a href=\"https:\/\/www.fairebel.be\/\" target=\"_blank\" rel=\"noopener\">Fairebel<\/a>. Cette marque solidaire garantit des prix \u00e9quitables aux consommateur\u00b7rice\u00b7s et une r\u00e9mun\u00e9ration d\u00e9cente aux agriculteur\u00b7rice\u00b7s.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lors de cette visite, les \u00e9tudiant\u00b7e\u00b7s ont dialogu\u00e9 avec des agriculteur\u00b7rice\u00b7s, d\u00e9couvert les d\u00e9fis auxquels ils\u00b7elles sont confront\u00e9\u00b7e\u00b7s et ont compris les cons\u00e9quences de la mondialisation sur les petits exploitants agricoles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<h3><span style=\"color: #0089c4;\" data-contrast=\"auto\">Vers un marketing plus responsable et \u00e9thique<\/span><\/h3>\n<p><span data-contrast=\"auto\">Les attentes des consommateur\u00b7rice\u00b7s ont \u00e9volu\u00e9 : ils\u00b7elles sont de plus en plus attentifs\u00b7ves \u00e0 la provenance et aux conditions de production des produits qu\u2019ils\u00b7elles ach\u00e8tent. Les entreprises doivent donc se r\u00e9inventer pour r\u00e9pondre \u00e0 ces nouvelles exigences. Gr\u00e2ce \u00e0 ces exp\u00e9riences, nos \u00e9tudiant\u00b7e\u00b7s du Bachelier Marketing sont form\u00e9\u00b7e\u00b7s aux r\u00e9alit\u00e9s professionnelles d\u00e8s leur premi\u00e8re ann\u00e9e, mais aussi sensibilis\u00e9s \u00e0 l&rsquo;importance de l\u2019\u00e9thique dans les affaires. Une premi\u00e8re \u00e9tape vers une vision plus globale et responsable du marketing ! <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n\n<p>&nbsp;<\/p>\n<p><span style=\"color: #0089c4;\"><strong>Pour en savoir plus sur le Bachelier en Marketing de la HELHa \u00e0 La Louvi\u00e8re, <span style=\"text-decoration: underline;\"><a style=\"color: #0089c4; text-decoration: underline;\" href=\"https:\/\/www.helha.be\/etude\/economique\/marketing\/etudes-en-marketing\/\" target=\"_blank\" rel=\"noopener\">c\u2019est ici<\/a><\/span>\u202f!\u00a0\u00a0<\/strong><\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout au long de leur premi\u00e8re ann\u00e9e d\u2019\u00e9tudes, les \u00e9tudiant\u00b7e\u00b7s en Marketing ont l&rsquo;opportunit\u00e9 d&rsquo;approfondir leurs connaissances sur le commerce traditionnel, mais aussi sur le commerce \u00e9quitable. Int\u00e9gr\u00e9es au sein du cours de Techniques de vente, la rencontre avec des expert\u00b7e\u00b7s et la visite d\u2019entreprises engag\u00e9es permettent aux \u00e9tudiant\u00b7e\u00b7s d\u2019avoir un premier contact avec ce [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":77587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premiers pas dans l\u2019univers du commerce \u00e9quitable - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"description\" content=\"Les \u00e9tudiants en Marketing peuvent approfondir leurs connaissances sur le commerce \u00e9quitable. 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