{"id":75593,"date":"2024-04-02T10:28:23","date_gmt":"2024-04-02T08:28:23","guid":{"rendered":"https:\/\/www.helha.be\/?p=75593"},"modified":"2024-04-02T10:28:23","modified_gmt":"2024-04-02T08:28:23","slug":"exploration-creative-en-espagne-la-section-publicite-brille-a-logrono","status":"publish","type":"post","link":"https:\/\/www.helha.be\/exploration-creative-en-espagne-la-section-publicite-brille-a-logrono\/","title":{"rendered":"Exploration cr\u00e9ative en Espagne : la section publicit\u00e9 brille \u00e0 Logro\u00f1o"},"content":{"rendered":"

La cr\u00e9ativit\u00e9 n’a pas de fronti\u00e8res ! Notre Haute \u00c9cole l’a encore pleinement illustr\u00e9 lors d’une semaine captivante \u00e0 Logro\u00f1o, en Espagne, dans le cadre d’un Erasmus BIP (Blended Intensive Programme). Pendant 5 jours, nos \u00e9tudiant.e.s du Bachelier en Publicit\u00e9<\/a> ont r\u00e9alis\u00e9 une immersion artistique aux c\u00f4t\u00e9s de partenaires venus du Portugal, d’Italie, de France et de Pologne.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Top d\u00e9part du p\u00e9riple en f\u00e9vrier<\/strong><\/span><\/p>\n

Il a d’abord fallu s\u00e9lectionner les \u00e9tudiant.e.s qui allaient repr\u00e9senter la HELHa en Espagne et pr\u00e9senter leurs productions. Ensuite, fin mars, cette d\u00e9l\u00e9gation d’\u00e9lite s’est rendue sur place, pr\u00eate \u00e0 relever les d\u00e9fis qui les attendaient.<\/span>\u00a0<\/span><\/p>\n

Le briefing a \u00e9t\u00e9 particuli\u00e8rement stimulant : il s’agissait de cr\u00e9er un logo et quatre \u00e9tiquettes de vin pour une collection de vins du monde. Une t\u00e2che exigeante qui demandait \u00e0 la fois cr\u00e9ativit\u00e9 et sens du d\u00e9tail, tout en respectant l’esprit de la marque Sogrape. La marque visait, par ailleurs, un r\u00e9sultat premium.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Nos \u00e9tudiant.e.s ont embrass\u00e9 cette t\u00e2che avec enthousiasme, chacun apportant son propre style et sa vision unique \u00e0 ce projet ambitieux.<\/span>\u00a0<\/span><\/p>\n

Lors des pr\u00e9sentations devant les autres institutions participantes, nos \u00e9tudiant.e.s ont d\u00e9voil\u00e9 des concepts aussi vari\u00e9s que captivants.<\/span><\/p>\n

\"\"<\/p>\n

Toujours plus de partenariats avec la HELHa<\/span><\/strong><\/p>\n

Cette semaine ne s’est pas limit\u00e9e \u00e0 la cr\u00e9ation. Elle a \u00e9galement \u00e9t\u00e9 l’occasion de consolider notre partenariat avec Esdir (Escuela Superior de Dise\u00f1o de La Rioja)<\/a>. Cela ouvre la voie \u00e0 de futurs \u00e9changes entre nos institutions respectives. <\/span>\u00a0<\/span><\/p>\n

Des rencontres avec d’autres \u00e9tablissements ont sem\u00e9 les graines pour de possibles \u00e9changes Erasmus \u00e0 venir : un plus pour nos \u00e9tudiant.e.s.<\/span>\u00a0<\/span><\/p>\n

En r\u00e9sum\u00e9, cette semaine \u00e0 Logro\u00f1o a \u00e9t\u00e9 bien plus qu’une simple exploration artistique. C’\u00e9tait une v\u00e9ritable exp\u00e9rience de collaboration internationale, o\u00f9 la cr\u00e9ativit\u00e9 \u00e9tait la langue universelle et les liens entre les institutions ont \u00e9t\u00e9 renforc\u00e9s. De quoi booster encore l’encadrement, l’\u00e9ducation et l’innovation dans le domaine de la publicit\u00e9 et de la cr\u00e9ation graphique.<\/span>\u00a0<\/span><\/p>\n

\"\"\"\"\"\"\"\"\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

La cr\u00e9ativit\u00e9 n’a pas de fronti\u00e8res ! Notre Haute \u00c9cole l’a encore pleinement illustr\u00e9 lors d’une semaine captivante \u00e0 Logro\u00f1o, en Espagne, dans le cadre d’un Erasmus BIP (Blended Intensive Programme). Pendant 5 jours, nos \u00e9tudiant.e.s du Bachelier en Publicit\u00e9 ont r\u00e9alis\u00e9 une immersion artistique aux c\u00f4t\u00e9s de partenaires venus du Portugal, d’Italie, de France […]<\/p>\n","protected":false},"author":22,"featured_media":75597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[112],"tags":[],"acf":[],"yoast_head":"\nExploration cr\u00e9ative en Espagne : la section publicit\u00e9 brille \u00e0 Logro\u00f1o - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/exploration-creative-en-espagne-la-section-publicite-brille-a-logrono\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploration cr\u00e9ative en Espagne : la section publicit\u00e9 brille \u00e0 Logro\u00f1o - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"La cr\u00e9ativit\u00e9 n’a pas de fronti\u00e8res ! 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