{"id":72470,"date":"2023-12-20T14:13:31","date_gmt":"2023-12-20T13:13:31","guid":{"rendered":"https:\/\/www.helha.be\/?p=72470"},"modified":"2023-12-20T16:48:03","modified_gmt":"2023-12-20T15:48:03","slug":"focus-sur-les-strategies-du-club-de-football-raal-de-la-louviere-pour-nos-etudiant%c2%b7e%c2%b7s-en-marketing","status":"publish","type":"post","link":"https:\/\/www.helha.be\/focus-sur-les-strategies-du-club-de-football-raal-de-la-louviere-pour-nos-etudiant%c2%b7e%c2%b7s-en-marketing\/","title":{"rendered":"Focus sur les strat\u00e9gies du club de football de la RAAL de La Louvi\u00e8re pour nos \u00e9tudiant\u00b7e\u00b7s en Marketing"},"content":{"rendered":"

Les strat\u00e9gies sont essentielles en marketing ! V\u00e9ritables guidelines, elles portent toutes les actions men\u00e9es au sein d\u2019une entreprise, y compris au sein d\u2019un club de football. C\u2019est ce que les \u00e9tudiant\u00b7e\u00b7s en premi\u00e8re ann\u00e9e du Bachelier Marketing de la HELHa ont r\u00e9cemment d\u00e9couvert au sein du club de football RAAL de La Louvi\u00e8re. \u00a0<\/span>\u00a0<\/span><\/p>\n

<\/div>\n

Les coulisses marketing du RAAL<\/b>\u00a0<\/span><\/p>\n

Au cours de cette visite, les \u00e9tudiant\u00b7e\u00b7s ont \u00e9t\u00e9 confront\u00e9\u00b7e\u00b7s\u00a0aux r\u00e9alit\u00e9s de fonctionnement d’un club de football en tant qu’entit\u00e9 commerciale. Il s’agissait bien de leur montrer que, tout comme dans le monde des affaires, la r\u00e9ussite d’un club de football d\u00e9pend largement de sa strat\u00e9gie marketing.<\/span>\u00a0<\/span><\/p>\n

Le club RAAL a pleinement compris l’importance de d\u00e9velopper un r\u00e9seau solide et a mis en place diverses initiatives \u00e0 cet effet comme des galas, des speed-dating professionnels et des repas d’affaires pour favoriser le networking. Cette approche strat\u00e9gique permet au club de renforcer ses liens avec la communaut\u00e9 locale.<\/span>\u00a0<\/span><\/p>\n

Unique en Belgique : le RAAL est un club participatif<\/b>\u00a0<\/span><\/p>\n

Cette approche innovante permet \u00e0 n’importe quel supporter de devenir partenaire. Cela permet de soutenir l’aspect sportif, mais pas seulement… Cela contribue \u00e9galement \u00e0 la revitalisation des commerces environnants et \u00e0 la dynamisation de la ville de La Louvi\u00e8re. Via cette strat\u00e9gie, le club renforce encore davantage son soutien \u00e0 la communaut\u00e9 locale.<\/span>\u00a0<\/span><\/p>\n

Une vision et des strat\u00e9gies qui perdurent<\/b>\u00a0<\/span><\/p>\n

Le CEO du club louvi\u00e9rois n\u2019est autre que Salvatore Curaba, ancien joueur professionnel de football.<\/span>\u00a0<\/span><\/p>\n

En 1999, il fonde la soci\u00e9t\u00e9 de service informatique EASI avec son collaborateur Christian Castelain. Cette soci\u00e9t\u00e9 est \u00e9lue \u201cBest workplace\u201d pendant plusieurs ann\u00e9es car les dirigeants apportent beaucoup d\u2019importance au bien-\u00eatre de leurs employ\u00e9s. Salvatore Curaba a d\u2019ailleurs \u00e9t\u00e9 nomin\u00e9 au titre de Manager de l\u2019ann\u00e9e en 2014. Si aujourd\u2019hui il a revendu les parts de son entreprise \u00e0 son collaborateur, il continue \u00e0 instaurer cette vision de bien-\u00eatre au travail au sein du club de football.<\/span>\u00a0<\/span><\/p>\n

Ouverture \u00e0 de nouvelles perspectives<\/b>\u00a0<\/span><\/p>\n

Cette visite a ouvert de nouvelles perspectives pour de nombreux \u00e9tudiant\u00b7e\u00b7s de la HELHa, r\u00e9v\u00e9lant que la strat\u00e9gie marketing est une composante essentielle de tout club de football. <\/span>\u00a0<\/span><\/p>\n

Outre l’aspect \u00e9ducatif, gr\u00e2ce \u00e0 cette visite, nos \u00e9tudiant\u00b7e\u00b7s ont sans doute d\u00e9velopp\u00e9 leur r\u00e9seau. Et si des possibilit\u00e9s de stage se dessinaient par la suite ? <\/span>\u00a0<\/span><\/p>\n

>> Le Bachelier en Marketing ouvre de nombreuses possibilit\u00e9s d\u2019emplois. Envie d\u2019en savoir plus ? Visitez notre site<\/a> !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les strat\u00e9gies sont essentielles en marketing ! V\u00e9ritables guidelines, elles portent toutes les actions men\u00e9es au sein d\u2019une entreprise, y compris au sein d\u2019un club de football. C\u2019est ce que les \u00e9tudiant\u00b7e\u00b7s en premi\u00e8re ann\u00e9e du Bachelier Marketing de la HELHa ont r\u00e9cemment d\u00e9couvert au sein du club de football RAAL de La Louvi\u00e8re. \u00a0\u00a0 […]<\/p>\n","protected":false},"author":61,"featured_media":72466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"\nFocus sur les strat\u00e9gies du club de football de la RAAL de La Louvi\u00e8re pour nos \u00e9tudiant\u00b7e\u00b7s en Marketing - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/focus-sur-les-strategies-du-club-de-football-raal-de-la-louviere-pour-nos-etudiant\u00b7e\u00b7s-en-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus sur les strat\u00e9gies du club de football de la RAAL de La Louvi\u00e8re pour nos \u00e9tudiant\u00b7e\u00b7s en Marketing - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Les strat\u00e9gies sont essentielles en marketing ! 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