{"id":72083,"date":"2023-12-11T10:28:48","date_gmt":"2023-12-11T09:28:48","guid":{"rendered":"https:\/\/www.helha.be\/?p=72083"},"modified":"2023-12-11T10:29:09","modified_gmt":"2023-12-11T09:29:09","slug":"exploration-de-lentreprise-ilis-strategies-marketing-et-opportunites-pour-les-etudiant%c2%b7e%c2%b7s-de-bloc-1-du-bachelier-marketing","status":"publish","type":"post","link":"https:\/\/www.helha.be\/exploration-de-lentreprise-ilis-strategies-marketing-et-opportunites-pour-les-etudiant%c2%b7e%c2%b7s-de-bloc-1-du-bachelier-marketing\/","title":{"rendered":"Exploration de l&rsquo;entreprise Ilis : strat\u00e9gies marketing et opportunit\u00e9s pour les \u00e9tudiant\u00b7e\u00b7s de BLOC 1 du Bachelier Marketing"},"content":{"rendered":"<p><span data-contrast=\"auto\">Afin de donner un aper\u00e7u concret du monde professionnel aux \u00e9tudiant\u00b7e\u00b7s du Bachelier en Marketing,\u00a0un de leur enseignant a r\u00e9cemment organis\u00e9 une visite dans l\u2019entreprise Ilis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fond\u00e9e il y a trente ans, Ilis, fournisseur en Wallonie pour les produits frais, ultra-frais et congel\u00e9s pour les professionnels de l\u2019Horeca, a constamment innov\u00e9 au cours de son parcours. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; Proposition de nouveaux produits, cr\u00e9ation de leur propre marque, int\u00e9gration de nouveaux services et valeurs novatrices : le tout a \u00e9t\u00e9 expos\u00e9e par un ancien \u00e9tudiant de la HELHa, aujourd&rsquo;hui directeur marketing au sein de la soci\u00e9t\u00e9.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"n2_ss_slider_publish__option_code\" dir=\"ltr\" data-mode=\"id\"><\/div>\n<p><span style=\"color: #009790;\"><b><br \/>\nD\u00e9couvrir les coulisses des services logistiques et les strat\u00e9gies mises en place<\/b>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lors de cette rencontre, les \u00e9tudiant\u00b7e\u00b7s ont d\u00e9couvert les diff\u00e9rentes strat\u00e9gies de marketing d\u00e9ploy\u00e9es par l&rsquo;entreprise notamment pour \u00e9tendre sa pr\u00e9sence en Flandres. Le directeur marketing a partag\u00e9 les techniques de relance des clients existants, les approches pour conqu\u00e9rir de nouveaux clients et vendre leurs produits dans cette r\u00e9gion.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La visite a \u00e9galement permis aux \u00e9tudiant\u00b7e\u00b7s d&rsquo;explorer les coulisses des services logistique, achat et vente. Ils\u00b7elles ont pu comprendre comment ces diff\u00e9rents d\u00e9partements interagissent de mani\u00e8re harmonieuse afin de faire \u00e9voluer au mieux l\u2019entreprise.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #009790;\"><b>Se trouver une \u00e9ventuelle place pour un stage<\/b>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un aspect crucial de cette exp\u00e9rience a \u00e9t\u00e9 la possibilit\u00e9 de tisser des liens en vue de stages. Cette ann\u00e9e, une \u00e9tudiante de BLOC 2 aura l&rsquo;opportunit\u00e9 d&rsquo;effectuer son stage au sein de l&rsquo;entreprise. Durant cette p\u00e9riode, elle supervisera notamment la conception d&rsquo;un stand pour un \u00e9v\u00e9nement annuel dans le secteur de l\u2019HORECA. Son r\u00f4le comprendra la prise de contact avec diverses marques et fournisseurs afin de valoriser leurs produits sur le stand pendant cet \u00e9v\u00e9nement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un dernier objectif \u00e9tait \u00e9galement de prouver aux \u00e9tudiant\u00b7e\u00b7s qu\u2019il est possible de relever des d\u00e9fis de taille \u00e0 la sortie des \u00e9tudes. En effet, l&rsquo;\u00e9quipe dirigeante d&rsquo;Ilis, est seulement compos\u00e9e de trois jeunes entrepreneurs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Envie d\u2019en savoir plus sur le Bachelier en Marketing ? Vous trouverez toutes les informations <a href=\"https:\/\/www.helha.be\/etude\/economique\/marketing\/etudes-en-marketing\/\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de donner un aper\u00e7u concret du monde professionnel aux \u00e9tudiant\u00b7e\u00b7s du Bachelier en Marketing,\u00a0un de leur enseignant a r\u00e9cemment organis\u00e9 une visite dans l\u2019entreprise Ilis.\u00a0 Fond\u00e9e il y a trente ans, Ilis, fournisseur en Wallonie pour les produits frais, ultra-frais et congel\u00e9s pour les professionnels de l\u2019Horeca, a constamment innov\u00e9 au cours de son [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":72080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exploration de l&#039;entreprise Ilis : strat\u00e9gies marketing et opportunit\u00e9s pour les \u00e9tudiant\u00b7e\u00b7s de BLOC 1 du Bachelier Marketing - 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