{"id":72041,"date":"2023-12-07T16:17:17","date_gmt":"2023-12-07T15:17:17","guid":{"rendered":"https:\/\/www.helha.be\/?p=72041"},"modified":"2023-12-07T16:21:34","modified_gmt":"2023-12-07T15:21:34","slug":"des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable","status":"publish","type":"post","link":"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/","title":{"rendered":"Des \u00e9changes int\u00e9ressants lors de la conf\u00e9rence sur \u201cLe Marketing au service de l\u2019entrepreneuriat durable\u201d"},"content":{"rendered":"<p><span data-contrast=\"auto\">Le mardi 28 novembre 2023, la <\/span><a href=\"https:\/\/www.helha.be\/service\/statut-ee\/statut-detudiant-entrepreneur-a-helha\/\"><b><span data-contrast=\"auto\">Cellule Etudiants Entrepreneurs<\/span><\/b><\/a><span data-contrast=\"auto\"> (CEE) <\/span><span data-contrast=\"auto\">et la <\/span><a href=\"https:\/\/www.helha.be\/service\/cddurable\/cellule-developpement-durable\/\"><b><span data-contrast=\"auto\">Cellule D\u00e9veloppement Durable<\/span><\/b><\/a><span data-contrast=\"auto\"> (CDD) <\/span><span data-contrast=\"auto\">de la HELHa ont organis\u00e9 <\/span><b><span data-contrast=\"auto\">une conf\u00e9rence tr\u00e8s engag\u00e9e<\/span><\/b><span data-contrast=\"auto\">, avec pour th\u00e9matique \u00ab <\/span><i><span data-contrast=\"auto\">Le Marketing au service de l\u2019entrepreneuriat durable \u00bb.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #009790;\" data-contrast=\"auto\"><b>L\u2019entrepreneuriat\u00a0durable : kesako ?<\/b><\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L&rsquo;entrepreneuriat durable int\u00e8gre trois piliers dans toute d\u00e9marche entrepreneuriale : <\/span><b><span data-contrast=\"auto\">environnemental, social et \u00e9conomique<\/span><\/b><span data-contrast=\"auto\">. Il veille \u00e0 l&rsquo;\u00e9quilibre entre performance \u00e9conomique, respect de l&rsquo;environnement et \u00e9quit\u00e9 sociale. Cette approche est essentielle pour am\u00e9liorer l\u2019avenir de chaque individu. Cette conception part du fait que chaque entrepreneur devrait en tenir compte. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #009790;\"><b>Un r\u00e9el succ\u00e8s\u00a0<\/b>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pas moins de <\/span><b><span data-contrast=\"auto\">98 participant<\/span><\/b><span data-contrast=\"none\">\u00b7<\/span><b><span data-contrast=\"auto\">e<\/span><\/b><span data-contrast=\"none\">\u00b7<\/span><b><span data-contrast=\"auto\">s<\/span><\/b><span data-contrast=\"auto\"> ont assist\u00e9 \u00e0 ce moment d&rsquo;\u00e9changes, tenu par <\/span><b><span data-contrast=\"auto\">Nicolas Lambert<\/span><\/b><span data-contrast=\"auto\">, enseignant \u00e0 la HELHa, sp\u00e9cialis\u00e9 en \u00e9thique de la publicit\u00e9 et ing\u00e9nieur de gestion de formation.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019objectif de cette conf\u00e9rence \u00e9tait de <\/span><b><span data-contrast=\"auto\">sensibiliser les \u00e9tudiant<\/span><\/b><span data-contrast=\"none\">\u00b7<\/span><b><span data-contrast=\"auto\">e<\/span><\/b><span data-contrast=\"none\">\u00b7<\/span><b><span data-contrast=\"auto\">s et les enseignant<\/span><\/b><span data-contrast=\"none\">\u00b7<\/span><b><span data-contrast=\"auto\">e<\/span><\/b><span data-contrast=\"none\">\u00b7<\/span><b><span data-contrast=\"auto\">s<\/span><\/b><span data-contrast=\"auto\"> de la HELHa \u00e0 l\u2019importance de choisir une orientation de <\/span><b><span data-contrast=\"auto\">d\u00e9velo<\/span><\/b><b><span data-contrast=\"auto\">ppement durable<\/span><\/b><span data-contrast=\"auto\"> dans leurs projets.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.helha.be\/app\/uploads\/2023\/12\/28-11-23-Mkt-durable-pre-002.jpeg\" width=\"542\" height=\"407\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"auto\">D\u00e9tails sur le programme de cette soir\u00e9e centr\u00e9e sur \u201cle marketing au service de l\u2019entrepreneuriat durable\u201d:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"color: #009790;\"><b>18h15 :<\/b><\/span><span data-contrast=\"auto\"> Pr\u00e9sentation de La Cellule D\u00e9veloppement durable et la Cellule Etudiants Entrepreneurs de la HELHa, pour mettre en lumi\u00e8re leurs objectifs essentiels, ainsi que leur r\u00f4le d\u00e9terminant pour l<\/span><span data-contrast=\"auto\">e monde de demain ;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span style=\"color: #009790;\"><b>18h30 :<\/b><\/span><span data-contrast=\"auto\"> Prise de parole de Nicolas Lambert, afin de mettre en avant les mod\u00e8les \u00e9conomiques actuels et le pouvoir que peut avoir l\u2019<\/span><b><span data-contrast=\"auto\">entrepreneuriat <\/span><\/b><span data-contrast=\"auto\">sur ceux-ci, tout en \u00e9tablissant des liens avec des notions de <\/span><b><span data-contrast=\"auto\">marketing<\/span><\/b><span data-contrast=\"auto\"> et de d\u00e9veloppement durable. Suivie d\u2019un <\/span><b><span data-contrast=\"auto\">moment de partage<\/span><\/b><span data-contrast=\"auto\"> avec les participant<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s, pour r\u00e9pondre \u00e0 toutes leurs questions ;\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span style=\"color: #009790;\"><b>20h00 :<\/b><\/span><span data-contrast=\"auto\"> Ap\u00e9ritif durable et convivial, gr\u00e2ce \u00e0 la d\u00e9gustation d\u2019une soupe compos\u00e9e de l\u00e9gumes du <\/span><b><span data-contrast=\"auto\">potager du campus de Mons<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Cette soir\u00e9e \u00e9tait une belle opportunit\u00e9 pour nos \u00e9tudiant<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s et nos enseignant<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"none\">\u00b7<\/span><span data-contrast=\"auto\">s d\u2019en savoir plus sur les enjeux de notre soci\u00e9t\u00e9 actuelle.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257,&quot;469777462&quot;:[1000],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.helha.be\/app\/uploads\/2023\/12\/28-11-23-Mkt-durable-exp.jpg\" width=\"501\" height=\"376\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mardi 28 novembre 2023, la Cellule Etudiants Entrepreneurs (CEE) et la Cellule D\u00e9veloppement Durable (CDD) de la HELHa ont organis\u00e9 une conf\u00e9rence tr\u00e8s engag\u00e9e, avec pour th\u00e9matique \u00ab Le Marketing au service de l\u2019entrepreneuriat durable \u00bb.\u00a0 L\u2019entrepreneuriat\u00a0durable : kesako ?\u00a0 L&rsquo;entrepreneuriat durable int\u00e8gre trois piliers dans toute d\u00e9marche entrepreneuriale : environnemental, social et \u00e9conomique. [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":72044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,112,443,437,12,7,1,6,11,9],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Des \u00e9changes int\u00e9ressants lors de la conf\u00e9rence sur \u201cLe Marketing au service de l\u2019entrepreneuriat durable\u201d - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des \u00e9changes int\u00e9ressants lors de la conf\u00e9rence sur \u201cLe Marketing au service de l\u2019entrepreneuriat durable\u201d - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Le mardi 28 novembre 2023, la Cellule Etudiants Entrepreneurs (CEE) et la Cellule D\u00e9veloppement Durable (CDD) de la HELHa ont organis\u00e9 une conf\u00e9rence tr\u00e8s engag\u00e9e, avec pour th\u00e9matique \u00ab Le Marketing au service de l\u2019entrepreneuriat durable \u00bb.\u00a0 L\u2019entrepreneuriat\u00a0durable : kesako ?\u00a0 L&rsquo;entrepreneuriat durable int\u00e8gre trois piliers dans toute d\u00e9marche entrepreneuriale : environnemental, social et \u00e9conomique. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/\" \/>\n<meta property=\"og:site_name\" content=\"HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helha.be\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T15:17:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T15:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helha.be\/app\/uploads\/2023\/12\/28-11-23-Mkt-durable-exp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2312\" \/>\n\t<meta property=\"og:image:height\" content=\"1736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vktoria MAJDA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helhabe\" \/>\n<meta name=\"twitter:site\" content=\"@helhabe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vktoria MAJDA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/\"},\"author\":{\"name\":\"Vktoria MAJDA\",\"@id\":\"https:\/\/www.helha.be\/#\/schema\/person\/9e8036c48f14cdaff4d3a0f33e1cfa5a\"},\"headline\":\"Des \u00e9changes int\u00e9ressants lors de la conf\u00e9rence sur \u201cLe Marketing au service de l\u2019entrepreneuriat durable\u201d\",\"datePublished\":\"2023-12-07T15:17:17+00:00\",\"dateModified\":\"2023-12-07T15:21:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\/\/www.helha.be\/#organization\"},\"articleSection\":[\"Agronomie\",\"Arts Appliqu\u00e9s\",\"Cellule D\u00e9veloppement Durable\",\"Cellule Etudiants-Entrepreneurs\",\"\u00c9conomique\",\"Education\",\"HELHa\",\"Sant\u00e9\",\"Sciences et Technologies\",\"Social\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/\",\"url\":\"https:\/\/www.helha.be\/des-echanges-interessants-lors-de-la-conference-sur-le-marketing-au-service-de-lentrepreneuriat-durable\/\",\"name\":\"Des \u00e9changes int\u00e9ressants lors de la conf\u00e9rence sur \u201cLe Marketing au service de l\u2019entrepreneuriat durable\u201d - 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