{"id":71975,"date":"2023-12-06T14:49:22","date_gmt":"2023-12-06T13:49:22","guid":{"rendered":"https:\/\/www.helha.be\/?p=71975"},"modified":"2023-12-06T14:51:19","modified_gmt":"2023-12-06T13:51:19","slug":"les-etudiant%c2%b7e%c2%b7s-de-la-helha-marquent-des-points-lors-de-la-conference-businet","status":"publish","type":"post","link":"https:\/\/www.helha.be\/les-etudiant%c2%b7e%c2%b7s-de-la-helha-marquent-des-points-lors-de-la-conference-businet\/","title":{"rendered":"Les \u00e9tudiant\u00b7e\u00b7s de la HELHa marquent des points lors de la Conf\u00e9rence Businet"},"content":{"rendered":"<p><span data-contrast=\"auto\">Chaque ann\u00e9e, des membres de la HELHa participent \u00e0 la conf\u00e9rence Businet. Cette rencontre annuelle rassemble les Hautes <\/span><span data-contrast=\"none\">\u00c9<\/span><span data-contrast=\"auto\">coles et Universit\u00e9s du Domaine Economique et offre ainsi une opportunit\u00e9 de coop\u00e9ration et de collaboration internationale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cette ann\u00e9e, la HELHa \u00e9tait repr\u00e9sent\u00e9e par Carine Arnould, du Service International, et Anne-Brigitte Laurent, enseignante du <\/span><span data-contrast=\"auto\">D\u00e9partement <\/span><span data-contrast=\"auto\">Economique \u00e0 La Louvi\u00e8re. Cette 36\u00e8me \u00e9dition se tenait \u00e0 Varsovie. Elle a permis non seulement d&rsquo;\u00e9largir le r\u00e9seau de coop\u00e9ration, mais aussi d&rsquo;\u00e9changer et de motiver les \u00e9tudiant\u00b7e\u00b7s avec des projets concrets, les Blended Intensive Programs (BIP). <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt;&gt; Les BIP correspondent \u00e0 des cas pratiques sur lesquels travaillent des groupes d\u2019\u00e9tudiant\u00b7e\u00b7s de plusieurs institutions et de nationalit\u00e9s diff\u00e9rentes. Ils n\u00e9cessitent une collaboration \u00e9troite en anglais pour satisfaire les besoins concrets d&rsquo;un client. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\n<p><span style=\"color: #009790;\"><b><br \/>\nBlended Intensive Programs (BIP), des exemples concrets de participation <\/b>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><span style=\"color: #009790;\">Premier cas concret<\/span> : des \u00e9tudiantes du <\/span><b><span data-contrast=\"auto\">Bachelier Relations publiques<\/span><\/b><span data-contrast=\"auto\"> ont particip\u00e9 \u00e0 un<a href=\"https:\/\/www.helha.be\/concours-hedcom-des-etudiantes-du-bachelier-relations-publiques-realisent-un-projet-de-communication-360-pour-loreal\/\" target=\"_blank\" rel=\"noopener\"> projet ax\u00e9 sur <\/a><\/span><b><span data-contrast=\"auto\">l&rsquo;image de marque de L&rsquo;Or\u00e9al<\/span><\/b><span data-contrast=\"auto\">. Nos \u00e9tudiantes s\u2019\u00e9taient, en effet, rendues \u00e0 Lisbonne, en mars dernier, pour participer \u00e0 la comp\u00e9tition HEDcom. Dans ce cadre, elles<\/span><span data-contrast=\"auto\"> ont d\u00fb cr\u00e9er une initiative unique soutenue par un plan de communication \u00e0 360\u00ba en ligne et\/ou hors ligne (m\u00e9dias sociaux, brand content, influencer marketing, \u00e9v\u00e9nementiel, etc.) avec les m\u00eames guidelines pour tous les pays europ\u00e9ens.\u00a0 <\/span><br \/>\n<span data-contrast=\"none\">Cette ann\u00e9e, le d\u00e9fi du BIP organis\u00e9 par <\/span><span data-contrast=\"none\">l\u2019Avans Hogeschool de Breda<\/span><span data-contrast=\"none\"> consiste \u00e0 fa\u00e7onner l&rsquo;image de marque de la Province du Brabant-du-Nord <\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><span style=\"color: #009790;\">Deuxi\u00e8me cas concret<\/span> : les \u00e9tudiant\u00b7e\u00b7s des <\/span><b><span data-contrast=\"auto\">Bacheliers Management du tourisme et des loisirs et Gestion h\u00f4teli\u00e8re<\/span><\/b><a href=\"https:\/\/www.helha.be\/participation-au-festival-next-une-semaine-pour-reflechir-a-limpact-environnemental-de-lorganisation-devenements-pour-certain%C2%B7e%C2%B7s-de-nos-etudiant%C2%B7e%C2%B7s-d\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\"> ont particip\u00e9 au <\/span><b><span data-contrast=\"auto\">festival Next<\/span><\/b><\/a><span data-contrast=\"auto\">. Ce festival, ax\u00e9 sur la durabilit\u00e9 dans le secteur de l\u2019\u00e9v\u00e9nementiel s\u2019est tenu durant une semaine, en mai, \u00e0 Gand. Des \u00e9tudiant\u00b7e\u00b7s du monde entier et, plus pr\u00e9cis\u00e9ment, de pays tels que la Roumanie, la Finlande, la Tch\u00e9quie, l\u2019Allemagne, Cura\u00e7ao, les Pays-Bas, etc., ont particip\u00e9.\u00a0 <br \/>\n<\/span><span data-contrast=\"auto\">Ce festival a \u00e9t\u00e9 organis\u00e9 dans le cadre d\u2019un BIP par la Artevelde University of Applied Sciences &#8211; Ghent. Les \u00e9tudiant\u00b7e\u00b7s\u00a0de la HELHa ont apport\u00e9 un soutien pr\u00e9cieux \u00e0 l&rsquo;organisation. Cette participation active a \u00e9t\u00e9 soulign\u00e9e par Miguel Van Slycke, responsable du projet BIP, dans le cadre du workshop du groupe de travail THEM (Tourism-Hospitality-Event Management) de la conf\u00e9rence Businet. \u00a0<\/span>\u00a0<\/p>\n<p><b><span data-contrast=\"auto\">Nos \u00e9tudiant\u00b7e\u00b7s ont ainsi \u00e9t\u00e9 valoris\u00e9\u00b7e\u00b7s\u00a0pour leurs comp\u00e9tences et l\u2019\u00e9nergie d\u00e9ploy\u00e9e durant l\u2019ann\u00e9e.<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<div class=\"n2_ss_slider_publish__option_code\" dir=\"ltr\" data-mode=\"id\">\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, des membres de la HELHa participent \u00e0 la conf\u00e9rence Businet. Cette rencontre annuelle rassemble les Hautes \u00c9coles et Universit\u00e9s du Domaine Economique et offre ainsi une opportunit\u00e9 de coop\u00e9ration et de collaboration internationale.\u00a0 Cette ann\u00e9e, la HELHa \u00e9tait repr\u00e9sent\u00e9e par Carine Arnould, du Service International, et Anne-Brigitte Laurent, enseignante du D\u00e9partement Economique \u00e0 [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":71971,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les \u00e9tudiant\u00b7e\u00b7s de la HELHa marquent des points lors de la Conf\u00e9rence Businet - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/les-etudiant\u00b7e\u00b7s-de-la-helha-marquent-des-points-lors-de-la-conference-businet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les \u00e9tudiant\u00b7e\u00b7s de la HELHa marquent des points lors de la Conf\u00e9rence Businet - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e, des membres de la HELHa participent \u00e0 la conf\u00e9rence Businet. 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