{"id":65208,"date":"2023-04-13T13:27:30","date_gmt":"2023-04-13T11:27:30","guid":{"rendered":"https:\/\/www.helha.be\/?p=65208"},"modified":"2023-12-05T14:46:32","modified_gmt":"2023-12-05T13:46:32","slug":"concours-hedcom-des-etudiantes-du-bachelier-relations-publiques-realisent-un-projet-de-communication-360-pour-loreal","status":"publish","type":"post","link":"https:\/\/www.helha.be\/concours-hedcom-des-etudiantes-du-bachelier-relations-publiques-realisent-un-projet-de-communication-360-pour-loreal\/","title":{"rendered":"Concours HEDcom : des \u00e9tudiantes du Bachelier Relations Publiques r\u00e9alisent un projet de communication 360\u00b0 pour l\u2019Or\u00e9al"},"content":{"rendered":"<p><span data-contrast=\"none\">Participer \u00e0 un concours international avec 60 autres <\/span><span data-contrast=\"auto\">\u00e9tudiant\u00b7e\u00b7s en communication de 11 institutions issues de 5 pays diff\u00e9rents, <\/span><b><span data-contrast=\"auto\">c\u2019est le d\u00e9fi relev\u00e9 par des \u00e9tudiantes de deuxi\u00e8me ann\u00e9e de bachelier en Relations Publiques de la HELHa.<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">L\u2019occasion pour elles de travailler sur un projet d\u2019ampleur : la cr\u00e9ation d\u2019une campagne de communication pour <\/span><b><span data-contrast=\"none\">L\u2019Or\u00e9al for the Future<\/span><\/b><span data-contrast=\"none\"> en collaboration avec les autres \u00e9tudiants. Le tout en anglais, bien s\u00fbr.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"n2_ss_slider_publish__option_code\" dir=\"ltr\" data-mode=\"id\"><\/div>\n<p><span data-contrast=\"auto\">Il s\u2019agissait de la 13<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\"> \u00e9dition de la comp\u00e9tition <\/span><span data-contrast=\"auto\">HEDCom qui s\u2019est d\u00e9roul\u00e9e du 20 au 24 mars \u00e0 Lisbonne, \u00e0 la Escola Superior de Comunica\u00e7\u00e3o Social.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Comme chaque ann\u00e9e, les <\/span><span data-contrast=\"auto\">\u00e9tudiant\u00b7e\u00b7s des institutions participantes ont travaill\u00e9 en groupes<\/span> <span data-contrast=\"auto\">m\u00e9lang\u00e9\u00b7e\u00b7s<\/span><span data-contrast=\"auto\"> afin de r\u00e9pondre \u00e0 une probl\u00e9matique de communication pos\u00e9e par un client.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cette ann\u00e9e, il s\u2019agissait de L\u2019Or\u00e9al et son programme <\/span><i><span data-contrast=\"auto\">L\u2019Or\u00e9al For The Future<\/span><\/i><span data-contrast=\"auto\"> (programme de durabilit\u00e9 de la marque).\u00a0<\/span><span data-contrast=\"auto\">Coach\u00e9 par des mentors issus du milieu de la communication, chaque groupe \u00e9tait en comp\u00e9tition pour remporter la victoire ! L\u2019enjeu : s\u00e9duire le client (l\u2019Or\u00e9al) avec la meilleure proposition possible.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour ce faire, les <\/span><span data-contrast=\"auto\">\u00e9tudiant\u00b7e\u00b7s ont d\u00fb cr\u00e9er une initiative <\/span><span data-contrast=\"auto\">unique soutenue par un plan de communication \u00e0 360\u00ba en ligne et\/ou hors ligne (m\u00e9dias sociaux, brand content, influencer marketing, \u00e9v\u00e9nementiel\u2026) avec les m\u00eames guidelines pour tous les pays europ\u00e9ens.<\/span><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nouveaut\u00e9 de cette ann\u00e9e : un volet <\/span><i><span data-contrast=\"auto\">online <\/span><\/i><span data-contrast=\"auto\">pendant lequel les \u00e9tudiant\u00b7e\u00b7s ont d\u00fb collaborer \u00e0 distance et effectuer des recherches sur le sujet en amont du travail en \u00e9quipe. Ils\u00b7Elles ont \u00e9galement particip\u00e9 \u00e0 des conf\u00e9rences en ligne.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Un bilan tr\u00e8s positif cl\u00f4ture cette aventure : une victoire, une deuxi\u00e8me et une troisi\u00e8me place pour nos \u00e9tudiantes et enseignantes !\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #009790;\">Une belle fa\u00e7on de d\u00e9velopper les comp\u00e9tences essentielles pour leur future carri\u00e8re : le travail en \u00e9quipe et en autonomie, la collaboration et la r\u00e9solution de probl\u00e8me, la pratique et la compr\u00e9hension de l\u2019anglais.\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participer \u00e0 un concours international avec 60 autres \u00e9tudiant\u00b7e\u00b7s en communication de 11 institutions issues de 5 pays diff\u00e9rents, c\u2019est le d\u00e9fi relev\u00e9 par des \u00e9tudiantes de deuxi\u00e8me ann\u00e9e de bachelier en Relations Publiques de la HELHa.\u00a0\u00a0 L\u2019occasion pour elles de travailler sur un projet d\u2019ampleur : la cr\u00e9ation d\u2019une campagne de communication pour L\u2019Or\u00e9al [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":65212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - 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