{"id":61539,"date":"2022-11-15T16:44:22","date_gmt":"2022-11-15T15:44:22","guid":{"rendered":"https:\/\/www.helha.be\/?p=61539"},"modified":"2022-11-15T16:50:14","modified_gmt":"2022-11-15T15:50:14","slug":"coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere","status":"publish","type":"post","link":"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/","title":{"rendered":"Coup de c\u0153ur du public pour nos \u00e9tudiantes de Gestion h\u00f4teli\u00e8re"},"content":{"rendered":"<p><span data-contrast=\"auto\">Cinq \u00e9tudiantes en 3\u00e8me ann\u00e9e du Bachelier Gestion h\u00f4teli\u00e8re ont particip\u00e9 au concours organis\u00e9 par Sequoiasoft, une firme r\u00e9put\u00e9e de logiciels h\u00f4teliers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; Les objectif du concours : soutenir et impliquer les \u00e9tudiant\u00b7e\u00b7s du domaine de l\u2019h\u00f4tellerie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; Le d\u00e9fi lanc\u00e9 aux \u00e9tudiant\u00b7e\u00b7s de toute la France et la Belgique : \u00ab\u00a0Digitalisation et fid\u00e9lisation dans le secteur de l\u2019h\u00f4tellerie\u00a0: Match et\u00a0crush\u00a0?\u00a0\u00bb. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De mani\u00e8re tr\u00e8s concr\u00eate, chaque groupe a re\u00e7u la mise en situation suivante : <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00ab\u00a0<\/span><i><span data-contrast=\"auto\">En groupe, vous avez repris il y a 1 an un resort 4 \u00e9toiles de 75 chambres avec restaurant et Spa. Il est vieillissant mais tr\u00e8s bien plac\u00e9 en Ard\u00e8che pr\u00e8s de Valence. Son nom ? Le Sequoia Park H\u00f4tel. Votre investisseur a d\u00e9j\u00e0 inject\u00e9 des fonds pour la r\u00e9novation et se pose une question qui conditionnera la suite de l\u2019aventure :\u00a0 comment la digitalisation peut-elle aider \u00e0 la fid\u00e9lisation des clients ? (sachant que la client\u00e8le est diversifi\u00e9e, aussi bien compos\u00e9 de familles que de couples et de business). <\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Vous devez lui pr\u00e9senter un plan complet comprenant les outils, les actions, les offres etc. pour le convaincre d\u2019investir 150 000 euros pour la digitalisation de l\u2019\u00e9tablissement. Vous devez donc lui faire un pitch vid\u00e9o, pour lui expliquer la strat\u00e9gie que vous comptez mettre en place et qui r\u00e9pondra \u00e0 l\u2019enjeu qu\u2019il a fix\u00e9.<\/span><\/i><span data-contrast=\"auto\">\u00a0\u00bb<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; <\/span><b><span data-contrast=\"auto\">Nos \u00e9tudiantes, seules participantes belges<\/span><\/b><span data-contrast=\"auto\">, ont propos\u00e9 la vid\u00e9o suivante : <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><iframe title=\"Concours h\u00f4teli\u00e8re - Bachelier Gestion h\u00f4teli\u00e8re\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/56BUKOMAx2U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #009a93;\"><b>Elles ont remport\u00e9 le coup de c\u0153ur du public parmi les 13 dossiers candidats et gagnent chacune une tablette num\u00e9rique. F\u00e9licitations \u00e0 Ma\u00eblle CENTORAME, Charlotte BOURGEOIS, Beyza OKSUZ, Congcong SUN et Mara BUYSSE.<\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cinq \u00e9tudiantes en 3\u00e8me ann\u00e9e du Bachelier Gestion h\u00f4teli\u00e8re ont particip\u00e9 au concours organis\u00e9 par Sequoiasoft, une firme r\u00e9put\u00e9e de logiciels h\u00f4teliers.\u00a0 &gt;&gt; Les objectif du concours : soutenir et impliquer les \u00e9tudiant\u00b7e\u00b7s du domaine de l\u2019h\u00f4tellerie.\u00a0 &gt;&gt; Le d\u00e9fi lanc\u00e9 aux \u00e9tudiant\u00b7e\u00b7s de toute la France et la Belgique : \u00ab\u00a0Digitalisation et fid\u00e9lisation dans [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":61540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coup de c\u0153ur du public pour nos \u00e9tudiantes de Gestion h\u00f4teli\u00e8re - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coup de c\u0153ur du public pour nos \u00e9tudiantes de Gestion h\u00f4teli\u00e8re - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Cinq \u00e9tudiantes en 3\u00e8me ann\u00e9e du Bachelier Gestion h\u00f4teli\u00e8re ont particip\u00e9 au concours organis\u00e9 par Sequoiasoft, une firme r\u00e9put\u00e9e de logiciels h\u00f4teliers.\u00a0 &gt;&gt; Les objectif du concours : soutenir et impliquer les \u00e9tudiant\u00b7e\u00b7s du domaine de l\u2019h\u00f4tellerie.\u00a0 &gt;&gt; Le d\u00e9fi lanc\u00e9 aux \u00e9tudiant\u00b7e\u00b7s de toute la France et la Belgique : \u00ab\u00a0Digitalisation et fid\u00e9lisation dans [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/\" \/>\n<meta property=\"og:site_name\" content=\"HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helha.be\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T15:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T15:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helha.be\/app\/uploads\/2022\/11\/MicrosoftTeams-image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"1198\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"H\u00e9l\u00e8ne LATOUR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helhabe\" \/>\n<meta name=\"twitter:site\" content=\"@helhabe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00e9l\u00e8ne LATOUR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/\"},\"author\":{\"name\":\"H\u00e9l\u00e8ne LATOUR\",\"@id\":\"https:\/\/www.helha.be\/#\/schema\/person\/d2d1b086a3dd912b8fe23997b074f3b2\"},\"headline\":\"Coup de c\u0153ur du public pour nos \u00e9tudiantes de Gestion h\u00f4teli\u00e8re\",\"datePublished\":\"2022-11-15T15:44:22+00:00\",\"dateModified\":\"2022-11-15T15:50:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\/\/www.helha.be\/#organization\"},\"articleSection\":[\"\u00c9conomique\",\"HELHa\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/\",\"url\":\"https:\/\/www.helha.be\/coup-de-coeur-du-public-pour-nos-etudiantes-de-gestion-hoteliere\/\",\"name\":\"Coup de c\u0153ur du public pour nos \u00e9tudiantes de Gestion h\u00f4teli\u00e8re - 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