{"id":59501,"date":"2022-05-18T15:45:30","date_gmt":"2022-05-18T13:45:30","guid":{"rendered":"https:\/\/www.helha.be\/?p=59501"},"modified":"2022-05-18T16:32:35","modified_gmt":"2022-05-18T14:32:35","slug":"un-partenariat-gagnant-avec-ikea-pour-3-de-nos-formations","status":"publish","type":"post","link":"https:\/\/www.helha.be\/un-partenariat-gagnant-avec-ikea-pour-3-de-nos-formations\/","title":{"rendered":"Un partenariat gagnant avec IKEA pour 3 de nos formations."},"content":{"rendered":"<p><span data-contrast=\"auto\">Les \u00e9tudiant\u00b7e\u00b7s des Bacheliers en <\/span><span style=\"color: #00939a;\"><b>Management de la logistique, Marketing et Gestion h\u00f4teli\u00e8re<\/b><\/span><span data-contrast=\"auto\"> ont eu la chance de visiter la grande enseigne <\/span><span style=\"color: #00939a;\"><b>IKEA<\/b><\/span><span data-contrast=\"auto\">, \u00e0 Mons,<\/span> <span data-contrast=\"auto\">sous un autre angle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ils\u00b7Elles ont d\u2019abord \u00e9t\u00e9 re\u00e7u\u00b7e\u00b7s par la directrice du magasin qui leur a fait une pr\u00e9sentation g\u00e9n\u00e9rale. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #00939a;\">3 ateliers au programme :<br \/>\n<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; D\u2019abord une <\/span><b><span data-contrast=\"auto\">visite de l\u2019entrep\u00f4t<\/span><\/b><span data-contrast=\"auto\"> et des explications sur les diff\u00e9rents types de flux entrants et sortants. <\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; Les \u00e9tudiant\u00b7e\u00b7s ont ensuite particip\u00e9 \u00e0 une <\/span><b><span data-contrast=\"auto\">pr\u00e9sentation des valeurs et de la strat\u00e9gie commerciale <\/span><\/b><span data-contrast=\"auto\">du groupe IKEA et des sp\u00e9cificit\u00e9s de la zone de chalandise de Mons. Ils\u00b7Elles ont ensuite visit\u00e9 le magasin pour d\u00e9couvrir cette strat\u00e9gie en action.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&gt;&gt; Le 3<\/span><span data-contrast=\"auto\">\u00e8me<\/span><span data-contrast=\"auto\"> atelier se concentrait sur l\u2019<\/span><b><span data-contrast=\"auto\">exp\u00e9rience client<\/span><\/b><span data-contrast=\"auto\">. Ainsi, les \u00e9tudiant\u00b7e\u00b7s ont pu d\u00e9couvrir les actions et les services propos\u00e9s pour l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client. Et notamment le c\u00f4t\u00e9 \u00ab\u00a0alimentation\u00a0\u00bb puisque la partie restauration participe grandement \u00e0 l\u2019exp\u00e9rience du client lors de son shopping.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Apr\u00e8s un petit quiz pour v\u00e9rifier les connaissances de chacun sur le magasin, tous ont pu participer \u00e0 un drink. Ce moment convivial a permis aux \u00e9tudiant\u00b7e\u00b7s d\u2019\u00e9changer avec les diff\u00e9rent\u00b7e\u00b7s managers et collaborateurs\u00b7trices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Envie d\u2019en savoir plus sur ces formations ? <\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.helha.be\/etude\/economique\/gestion-hoteliere\/orientation-arts-culinaires\/edito-7\/\">Gestion h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.helha.be\/etude\/economique\/logistique-dentreprise\/edito-8\/\">Management de la Logistique<\/a><\/li>\n<li><a href=\"https:\/\/www.helha.be\/etude\/economique\/marketing\/etudes-en-marketing\/\">Marketing<\/a><\/li>\n<\/ul>\n<div style=\"width: 100%;\">\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 69.23%; padding-top: 0; height: 0;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/6284f5cc38055f0011ef495a\" width=\"650\" height=\"450\" frameborder=\"0\" scrolling=\"yes\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudiant\u00b7e\u00b7s des Bacheliers en Management de la logistique, Marketing et Gestion h\u00f4teli\u00e8re ont eu la chance de visiter la grande enseigne IKEA, \u00e0 Mons, sous un autre angle.\u00a0 Ils\u00b7Elles ont d\u2019abord \u00e9t\u00e9 re\u00e7u\u00b7e\u00b7s par la directrice du magasin qui leur a fait une pr\u00e9sentation g\u00e9n\u00e9rale. \u00a0 3 ateliers au programme : &gt;&gt; D\u2019abord une [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":59502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - 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