{"id":58086,"date":"2022-01-28T09:55:18","date_gmt":"2022-01-28T08:55:18","guid":{"rendered":"https:\/\/www.helha.be\/?p=58086"},"modified":"2022-01-28T15:20:47","modified_gmt":"2022-01-28T14:20:47","slug":"iles-de-pub","status":"publish","type":"post","link":"https:\/\/www.helha.be\/iles-de-pub\/","title":{"rendered":"\u00celes de Pub"},"content":{"rendered":"<p><strong><span style=\"color: #009791;\">Le dernier jour des examens de nos \u00e9tudiant.e.s de troisi\u00e8me ann\u00e9e en Publicit\u00e9 donnait le clap de fin de la collaboration entre l\u2019ONG Iles de Paix et notre section.<\/span><\/strong><\/p>\n<p>Durant cette journ\u00e9e, 13 groupes de 4 \u00e0 6 \u00e9tudiants ont pr\u00e9sent\u00e9 devant le responsable de la communication de l\u2019ONG leur strat\u00e9gie de communication et la campagne publicitaire en lien avec cette derni\u00e8re.<\/p>\n<ul>\n<li>L\u2019enjeu \u00e9tait de taille : recruter de nouveaux donateurs dans la tranche d\u2019\u00e2ge 28-38 ans avec comme priorit\u00e9 le digital, le tout avec un budget relativement serr\u00e9.<\/li>\n<\/ul>\n<p>Au final, de belles id\u00e9es strat\u00e9giques et cr\u00e9atives ont \u00e9merg\u00e9 de cette fructueuse collaboration entre \u00celes de paix et notre section Publicit\u00e9.<\/p>\n<ul>\n<li>L\u2019objectif p\u00e9dagogique est atteint.<\/li>\n<li>Le fruit du travail de nos \u00e9tudiantes et \u00e9tudiants cr\u00e9atifs a \u00e9t\u00e9 remis \u00e0 l\u2019ONG. Nous verrons par la suite si des projets concrets en ressortiront.<\/li>\n<\/ul>\n<p class=\"p3\"><strong>On termine avec ces quelques mots de la part du client :<\/strong><\/p>\n<blockquote>\n<p class=\"p3\"><span style=\"color: #009791;\">\u00ab\u00a0 <i>Merci d\u2019avoir pens\u00e9 \u00e0 Iles de Paix pour ce tr\u00e8s chouette projet ainsi qu\u2019aux professeurs et \u00e9tudiants pour leur implication dans celui-ci.<\/i>\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Le dernier jour des examens de nos \u00e9tudiant.e.s de troisi\u00e8me ann\u00e9e en Publicit\u00e9 donnait le clap de fin de la collaboration entre l\u2019ONG Iles de Paix et notre section. Durant cette journ\u00e9e, 13 groupes de 4 \u00e0 6 \u00e9tudiants ont pr\u00e9sent\u00e9 devant le responsable de la communication de l\u2019ONG leur strat\u00e9gie de communication et la [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":58089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[112,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00celes de Pub - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/iles-de-pub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00celes de Pub - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Le dernier jour des examens de nos \u00e9tudiant.e.s de troisi\u00e8me ann\u00e9e en Publicit\u00e9 donnait le clap de fin de la collaboration entre l\u2019ONG Iles de Paix et notre section. Durant cette journ\u00e9e, 13 groupes de 4 \u00e0 6 \u00e9tudiants ont pr\u00e9sent\u00e9 devant le responsable de la communication de l\u2019ONG leur strat\u00e9gie de communication et la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helha.be\/iles-de-pub\/\" \/>\n<meta property=\"og:site_name\" content=\"HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helha.be\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T08:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-28T14:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helha.be\/app\/uploads\/2022\/01\/collaboration-helha-ile-de-paix-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4032\" \/>\n\t<meta property=\"og:image:height\" content=\"3024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lie MORAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helhabe\" \/>\n<meta name=\"twitter:site\" content=\"@helhabe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lie MORAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.helha.be\/iles-de-pub\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.helha.be\/iles-de-pub\/\"},\"author\":{\"name\":\"Aur\u00e9lie MORAND\",\"@id\":\"https:\/\/www.helha.be\/#\/schema\/person\/60de9d6461a705fb09a98303fb7d18fb\"},\"headline\":\"\u00celes de Pub\",\"datePublished\":\"2022-01-28T08:55:18+00:00\",\"dateModified\":\"2022-01-28T14:20:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.helha.be\/iles-de-pub\/\"},\"wordCount\":192,\"publisher\":{\"@id\":\"https:\/\/www.helha.be\/#organization\"},\"articleSection\":[\"Arts Appliqu\u00e9s\",\"HELHa\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.helha.be\/iles-de-pub\/\",\"url\":\"https:\/\/www.helha.be\/iles-de-pub\/\",\"name\":\"\u00celes de Pub - 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