{"id":57607,"date":"2021-12-15T08:56:24","date_gmt":"2021-12-15T07:56:24","guid":{"rendered":"https:\/\/www.helha.be\/?p=57607"},"modified":"2021-12-15T09:00:29","modified_gmt":"2021-12-15T08:00:29","slug":"la-com-au-service-du-non-marchand-iles-de-paix-la-nouvelle-collaboration-de-la-section-pub","status":"publish","type":"post","link":"https:\/\/www.helha.be\/la-com-au-service-du-non-marchand-iles-de-paix-la-nouvelle-collaboration-de-la-section-pub\/","title":{"rendered":"La com\u2019 au service du non-marchand : \u00eeles de paix, la nouvelle collaboration de la section pub"},"content":{"rendered":"<div style=\"width: 100%;\">\n<div>\n<p>Dans le cadre de la semaine cr\u00e9ative, nous collaborons chaque ann\u00e9e avec une ONG ou une ASBL afin de proposer \u00e0 nos \u00e9tudiants de faire de la com\u2019 pour du non-marchand.<\/p>\n<p><strong>Le but\u00a0de\u00a0cette semaine est\u00a0de\u00a0plonger les \u00e9tudiants dans une simulation du monde\u00a0professionnel pendant une semaine en r\u00e9pondant \u00e0 un briefing r\u00e9el donn\u00e9 par une ONG. Cette ann\u00e9e, nous collaborons donc avec \u00eeles de paix.<\/strong><\/p>\n<p>Fin novembre, un responsable de la com de l\u2019ONG est venu donner le briefing \u00e0 nos \u00e9tudiants de derni\u00e8re ann\u00e9e dans le cadre de la semaine cr\u00e9ative. <strong>L\u2019objectif \u00e0 atteindre :<\/strong> recruter de nouveaux donateurs dans la tranche des 28-38 ans int\u00e9ress\u00e9s par les questions de transition, d\u2019\u00e9cologie, d\u2019alimentation responsable, d\u2019agro\u00e9cologie.<\/p>\n<p>Comme point d\u2019orgue de cette collaboration : la semaine cr\u00e9ative. Les \u00e9tudiants, regroup\u00e9s en \u00e9quipe, pr\u00e9sentent le r\u00e9sultat de leur travail devant le client qui a donn\u00e9 le briefing. C\u2019est encore l\u00e0 une occasion de plus de les plonger dans le monde professionnel.<\/p>\n<p>Le dernier acte de ce travail sera la pr\u00e9sentation de leurs strat\u00e9gies de communication et de leurs cr\u00e9ations publicitaires face \u00e0 des repr\u00e9sentants de l\u2019ONG \u00eeles de paix lors de la session d\u2019examen du mois de janvier.<\/p>\n<p>Stay tuned\u00a0!<\/p>\n<\/div>\n<div>Quelques images :<\/div>\n<div><\/div>\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/61b99e78599d3a0dec0d9eec\" width=\"1200\" height=\"675\" frameborder=\"0\" scrolling=\"yes\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la semaine cr\u00e9ative, nous collaborons chaque ann\u00e9e avec une ONG ou une ASBL afin de proposer \u00e0 nos \u00e9tudiants de faire de la com\u2019 pour du non-marchand. Le but\u00a0de\u00a0cette semaine est\u00a0de\u00a0plonger les \u00e9tudiants dans une simulation du monde\u00a0professionnel pendant une semaine en r\u00e9pondant \u00e0 un briefing r\u00e9el donn\u00e9 par une ONG. [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":57608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[112,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La com\u2019 au service du non-marchand : \u00eeles de paix, la nouvelle collaboration de la section pub - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/la-com-au-service-du-non-marchand-iles-de-paix-la-nouvelle-collaboration-de-la-section-pub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La com\u2019 au service du non-marchand : \u00eeles de paix, la nouvelle collaboration de la section pub - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de la semaine cr\u00e9ative, nous collaborons chaque ann\u00e9e avec une ONG ou une ASBL afin de proposer \u00e0 nos \u00e9tudiants de faire de la com\u2019 pour du non-marchand. 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