{"id":46878,"date":"2017-10-26T11:22:34","date_gmt":"2017-10-26T09:22:34","guid":{"rendered":"https:\/\/www.helha.be\/?p=46878"},"modified":"2017-10-26T11:24:12","modified_gmt":"2017-10-26T09:24:12","slug":"marketing-digital-marketing-video","status":"publish","type":"post","link":"https:\/\/www.helha.be\/marketing-digital-marketing-video\/","title":{"rendered":"Du marketing digital au marketing video"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Le monde du marketing digital ne cesse d\u2019\u00e9voluer et de nouvelles mani\u00e8res de s\u2019adresser aux consommateurs et de les fid\u00e9liser sont apparues depuis quelques ann\u00e9es.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La video est d\u00e9sormais un m\u00e9dia \u00e0 part enti\u00e8re pour cr\u00e9er la relation de confiance, d\u2019autant plus que les taux de conversion sont d\u00e9sormais bien plus \u00e9lev\u00e9s que l\u2019e-mail, ou la publicit\u00e9 traditionnelle.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-46879\" src=\"https:\/\/www.helha.be\/HELHa\/wp-content\/uploads\/2017\/10\/marketing-digital.jpg\" alt=\"\" width=\"720\" height=\"960\" srcset=\"https:\/\/www.helha.be\/app\/uploads\/2017\/10\/marketing-digital.jpg 720w, https:\/\/www.helha.be\/app\/uploads\/2017\/10\/marketing-digital-300x400.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Nos futurs marketeers, \u00e9tudiants \u00e0 la HELHa La Louvi\u00e8re, ont suivi une formation assur\u00e9e par D\u00e9sir\u00e9 Dupas, formateur chez Technofutur Tic et Digital Specialist. Les exercices ont laiss\u00e9 parler la cr\u00e9ativit\u00e9 des \u00e9tudiants, d\u00e9couvrant le \u00ab\u00a0behind the scene\u00a0\u00bb des campagnes de marketing digital.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde du marketing digital ne cesse d\u2019\u00e9voluer et de nouvelles mani\u00e8res de s\u2019adresser aux consommateurs et de les fid\u00e9liser sont apparues depuis quelques ann\u00e9es. La video est d\u00e9sormais un m\u00e9dia \u00e0 part enti\u00e8re pour cr\u00e9er la relation de confiance, d\u2019autant plus que les taux de conversion sont d\u00e9sormais bien plus \u00e9lev\u00e9s que l\u2019e-mail, ou [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":46881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Du marketing digital au marketing video - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du marketing digital au marketing video - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Le monde du marketing digital ne cesse d\u2019\u00e9voluer et de nouvelles mani\u00e8res de s\u2019adresser aux consommateurs et de les fid\u00e9liser sont apparues depuis quelques ann\u00e9es. La video est d\u00e9sormais un m\u00e9dia \u00e0 part enti\u00e8re pour cr\u00e9er la relation de confiance, d\u2019autant plus que les taux de conversion sont d\u00e9sormais bien plus \u00e9lev\u00e9s que l\u2019e-mail, ou [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/\" \/>\n<meta property=\"og:site_name\" content=\"HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helha.be\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-26T09:22:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-26T09:24:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helha.be\/app\/uploads\/2017\/10\/marketing-digital-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emilien Cappeliez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helhabe\" \/>\n<meta name=\"twitter:site\" content=\"@helhabe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilien Cappeliez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/\"},\"author\":{\"name\":\"Emilien Cappeliez\",\"@id\":\"https:\/\/www.helha.be\/#\/schema\/person\/ef31b3f93a8fb4582dfc1a1a1d82f41b\"},\"headline\":\"Du marketing digital au marketing video\",\"datePublished\":\"2017-10-26T09:22:34+00:00\",\"dateModified\":\"2017-10-26T09:24:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/\"},\"wordCount\":123,\"publisher\":{\"@id\":\"https:\/\/www.helha.be\/#organization\"},\"articleSection\":[\"\u00c9conomique\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/\",\"url\":\"https:\/\/www.helha.be\/marketing-digital-marketing-video\/\",\"name\":\"Du marketing digital au marketing video - 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