{"id":45446,"date":"2017-02-23T14:42:49","date_gmt":"2017-02-23T13:42:49","guid":{"rendered":"https:\/\/www.helha.be\/?p=45446"},"modified":"2017-02-23T14:42:49","modified_gmt":"2017-02-23T13:42:49","slug":"faire-de-limage-a-radio-cest-possible","status":"publish","type":"post","link":"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/","title":{"rendered":"Faire de l\u2019image \u00e0 la radio, c\u2019est possible\u00a0!"},"content":{"rendered":"<p class=\"lead\">Inviter dans les \u00e9coles un professionnel de la radio, tel est le but de la Radio School, une initiative du Creative Club of Belgium. C\u2019est dans cadre que les \u00e9tudiants de la <a href=\"https:\/\/www.helha.be\/etude\/arts-appliques-2\/publicite\/sectionpub\/\">section publicit\u00e9<\/a> ont re\u00e7u la visite de Gregory Ginterdaele, copywriter dans l\u2019agence DDB.<\/p>\n<p>Pendant 1h30, Gr\u00e9gory Ginterdaele a d\u00e9voil\u00e9 ses trucs, astuces et secrets pour tirer la quintessence d&rsquo;un briefing radio. Gr\u00e2ce \u00e0 de nombreux exemples, il a d\u00e9montr\u00e9 aux \u00e9tudiants que l\u2019on peut faire autre chose que de la simple promotion \u00e0 la radio.<\/p>\n<p>Il a \u00e9galement \u00e9voqu\u00e9 le fait qu\u2019une bonne histoire ne fait pas toujours un bon spot radio. Pour qu\u2019elle soit vivante, il faut la fondre dans un script (descriptif synth\u00e9tique et ordonn\u00e9 du futur spot radio). Cette histoire doit susciter des images dans la t\u00eate de celui qui l\u2019\u00e9coute, \u00e7a doit faire appel \u00e0 son imaginaire. C\u2019est pour cela qu\u2019on qualifie la radio de m\u00e9dia visuel.<\/p>\n<p>Envie d\u2019en savoir plus sur la radio\u00a0? La Radio School met \u00e0 disposition\u00a0<a href=\"http:\/\/ecole-radio.tumblr.com\/\">sur son site web<\/a> toute une s\u00e9rie d\u2019exemples et d&rsquo;exercices pour inspirer nos jeunes cr\u00e9atifs\u00a0!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45448\" src=\"https:\/\/www.helha.be\/HELHa\/wp-content\/uploads\/2017\/02\/gregory-ginterdaele-helha.jpg\" alt=\"\" width=\"5760\" height=\"3840\" srcset=\"https:\/\/www.helha.be\/app\/uploads\/2017\/02\/gregory-ginterdaele-helha.jpg 2048w, https:\/\/www.helha.be\/app\/uploads\/2017\/02\/gregory-ginterdaele-helha-400x267.jpg 400w, https:\/\/www.helha.be\/app\/uploads\/2017\/02\/gregory-ginterdaele-helha-768x512.jpg 768w, https:\/\/www.helha.be\/app\/uploads\/2017\/02\/gregory-ginterdaele-helha-1024x683.jpg 1024w\" sizes=\"(max-width: 5760px) 100vw, 5760px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inviter dans les \u00e9coles un professionnel de la radio, tel est le but de la Radio School, une initiative du Creative Club of Belgium. C\u2019est dans cadre que les \u00e9tudiants de la section publicit\u00e9 ont re\u00e7u la visite de Gregory Ginterdaele, copywriter dans l\u2019agence DDB. Pendant 1h30, Gr\u00e9gory Ginterdaele a d\u00e9voil\u00e9 ses trucs, astuces et [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":45447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[112],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Faire de l\u2019image \u00e0 la radio, c\u2019est possible\u00a0! - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faire de l\u2019image \u00e0 la radio, c\u2019est possible\u00a0! - HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"og:description\" content=\"Inviter dans les \u00e9coles un professionnel de la radio, tel est le but de la Radio School, une initiative du Creative Club of Belgium. C\u2019est dans cadre que les \u00e9tudiants de la section publicit\u00e9 ont re\u00e7u la visite de Gregory Ginterdaele, copywriter dans l\u2019agence DDB. Pendant 1h30, Gr\u00e9gory Ginterdaele a d\u00e9voil\u00e9 ses trucs, astuces et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/\" \/>\n<meta property=\"og:site_name\" content=\"HELHa -\u00a0Haute \u00c9cole Louvain en Hainaut\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/helha.be\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-23T13:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helha.be\/app\/uploads\/2017\/02\/gregory-ginterdaele-helha-radioschool.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1342\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@helhabe\" \/>\n<meta name=\"twitter:site\" content=\"@helhabe\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"sam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/\"},\"author\":{\"name\":\"sam\",\"@id\":\"https:\/\/www.helha.be\/#\/schema\/person\/6b11753754ace2730fb6a4eb83679621\"},\"headline\":\"Faire de l\u2019image \u00e0 la radio, c\u2019est possible\u00a0!\",\"datePublished\":\"2017-02-23T13:42:49+00:00\",\"dateModified\":\"2017-02-23T13:42:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/\"},\"wordCount\":206,\"publisher\":{\"@id\":\"https:\/\/www.helha.be\/#organization\"},\"articleSection\":[\"Arts Appliqu\u00e9s\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/\",\"url\":\"https:\/\/www.helha.be\/faire-de-limage-a-radio-cest-possible\/\",\"name\":\"Faire de l\u2019image \u00e0 la radio, c\u2019est possible\u00a0! 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